"leslie clauson"

Real Estate Training Institute


Real estate salespersons duties typically do the following:

  • Solicit potential clients to buy, sell, and rent properties
  • Advise clients on prices, mortgages, market conditions, and related information
  • Compare properties to determine a competitive market price
  • Generate lists of properties for sale, including details such as location and features
  • Promote properties through advertisements, open houses, and listing services
  • Take prospective buyers or renters to see properties
  • Present purchase offers to sellers for consideration
  • Mediate negotiations between buyer and seller
  • Ensure that all terms of purchase contracts are met
  • Prepare documents, such as loyalty contracts, purchase agreements, and deeds


Because buying or selling a residential or commercial property is complex, people often seek help from real estate brokers and sales agents.

As part of the real estate salesperson’s duties, you will mostly sell residential property. Some salespersons sell commercial property, and a small number sell industrial, agricultural, or other real estate types.

Brokers and agents can represent the buyer or the seller in a transaction. Buyers’ brokers and agents meet with clients to understand what they want in a property and how much they can afford. Sellers’ brokers and agents meet with clients to help them decide how much to ask for and convince them that the agent or broker can find a qualified buyer.

Real estate brokers and sales agents must know about their area’s real estate market. To match properties to clients’ needs, they should be familiar with local communities, including the crime information and the proximity to schools and shopping. Brokers and agents must also stay current on financing options, government programs, types of available mortgages, real estate, zoning, and fair housing laws.

The following are examples of types of real estate brokers and sales agents:

Real estate brokers are licensed to manage their own businesses. As independent businesspeople, brokers often sell real estate owned by others. In addition to helping clients buy and sell properties, they may help rent or manage properties for a fee. Many operate a real estate office, handling business details and overseeing the work of sales agents.

Real estate sales agents must work with a broker. Sales agents often work for brokers on a contract basis, earning a portion of the commission from each property they sell.